Liftoff

Maybe merge with team charter.

An effective liftoff:

• implies motion and momentum;
• achieves alignment—a shared understanding about the work and why it exists;
• unites—brings key stakeholders and core team members together;
• clarifies roles by developing working relationships among stake- holders, product development, core team members, and business sponsors;
• outlines the context for the work and why it matters to the organization as a whole; and
• positions your team on the trajectory to success.