15-word strategy statement
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- Once upon a time there was target customer/consumer..
- Every day she her frustration or job to be done.
- One day we developed product/solution and what are actually the 2-3 things we offer or not.
- Until finally end result for the customer/consumer compared to competition.
Sources
- HBR » Alessandro Di Fiore » The Art of Crafting a 15-Word Strategy Statement
- HBR » Alessandro Di Fiore » How to Execute a 15-Word Strategy Statement
See also
- product vision is similar.
- mini saga
- brand click