Pirate metrics
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- Acquisition—You acquire the user. For a SaaS product, this usually means a sign up.
- Activation—The user uses your product, indicating a good first visit.
- Retention—The user continues to use your product, indicating they like your product.
- Referral—The user likes your product so much he refers other new users.
- Revenue—The user pays you. Yay!
Therefore:
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