15-word strategy statement

Once upon a time there was target customer/consumer..

Every day she her frustration or job to be done.

One day we developed product/solution and what are actually the 2-3 things we offer or not.

Until finally end result for the customer/consumer compared to competition.

Sources

• HBR » Alessandro Di Fiore » The Art of Crafting a 15-Word Strategy Statement
• HBR » Alessandro Di Fiore » How to Execute a 15-Word Strategy Statement

See also

• product vision is similar.
• mini saga
• brand click