Product vision
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…any endeavor where you already know your vibrant personas.
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Knowing what is and is not the purpose gives focus and direction and makes choices and decisions a lot easier and facilitates flow.
Geoffry Moore's Product Vision Template:
- For target customer
- Who statement of the need or opportunity
- The product or system name is a product category
- That key benefit or compelling reason to buy
- Unlike primary competitive alternative
- Our product or system statement of key differentiation.
Therefore:
Capture your product vision in a concise and relevant template and use it consistently and repeatedly in all your communication.
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