Product vision

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…any endeavor where you already know your vibrant personas.

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Knowing what is and is not the purpose gives focus and direction and makes choices and decisions a lot easier and facilitates flow.

Geoffry Moore's Product Vision Template:

For target customer
Who statement of the need or opportunity
The product or system name is a product category
That key benefit or compelling reason to buy
Unlike primary competitive alternative
Our product or system statement of key differentiation.


Capture your product vision in a concise and relevant template and use it consistently and repeatedly in all your communication.

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