Vanity metrics

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Every metric is a vanity metric if you are not using it to drive behavior.

The book The Lean Startup—Eric Ries defines vanity metrics and states that they:

  • rob teams of the belief that is necessary to change;
  • eventually forces teams to change against better judgement at a higher cost, longer time and less decisive outcome;
  • are unclear and make complete failure almost impossible to experience
    • without failure, there is no impetus to embark on the radical change a pivot requires.