Difference between revisions of "15-word strategy statement"
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:'''Once upon a time there was''' ''target customer/consumer''.. | |||
:'''Every day she''' ''her frustration or job to be done''. | |||
:'''One day we developed''' ''product/solution and what are actually the 2-3 things we offer or not''. | |||
:'''Until finally''' ''end result for the customer/consumer compared to competition''. | |||
==Sources== | ==Sources== | ||
{{WebSourceListItem | |||
|url=http://blogs.hbr.org/2014/02/the-art-of-crafting-a-15-word-strategy-statement/ | |||
|site=HBR | |||
|person=Alessandro Di Fiore | |||
|title=The Art of Crafting a 15-Word Strategy Statement | |||
}} | |||
{{WebSourceListItem | |||
|url=http://blogs.hbr.org/2014/04/how-to-execute-a-15-word-strategy-statement | |||
|site=HBR | |||
|person=Alessandro Di Fiore | |||
|title=How to Execute a 15-Word Strategy Statement | |||
}} | |||
==See also== | ==See also== | ||
*{{p|product vision}} is similar. | |||
*{{p|mini saga}} | *{{p|mini saga}} | ||
*{{p|brand click}} | *{{p|brand click}} | ||
Latest revision as of 05:12, 30 April 2014
- Once upon a time there was target customer/consumer..
- Every day she her frustration or job to be done.
- One day we developed product/solution and what are actually the 2-3 things we offer or not.
- Until finally end result for the customer/consumer compared to competition.
Sources
- HBR » Alessandro Di Fiore » The Art of Crafting a 15-Word Strategy Statement
- HBR » Alessandro Di Fiore » How to Execute a 15-Word Strategy Statement
See also
- product vision is similar.
- mini saga
- brand click