Pirate metrics

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  1. Acquisition—You acquire the user. For a SaaS product, this usually means a sign up.
  2. Activation—The user uses your product, indicating a good first visit.
  3. Retention—The user continues to use your product, indicating they like your product.
  4. Referral—The user likes your product so much he refers other new users.
  5. Revenue—The user pays you. Yay!

Therefore:

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