Difference between revisions of "Strategic product owner"

Revision as of 15:17, 19 September 2012

…collaborative product discovery of a large product or product portfolio in a complex and layered organization.

✣ ✣ ✣

{{{wish full}}}

Arlen Bankston explains: strategic product owners (a.k.a. Agile Product Managers) focus on iterative product management:

Manage competing stakeholders
Create strategic product vision for multi-team execution
Make program- and Release-level prioritization decisions
One per project or product family
Focus on Marketing Strategy and Strategic Planning
Spends most time in the field, facing customers and stakeholders, away from the office
Product vision and features, sales process, tools & collateral
Defining market opportunities
Customer acquisition & retention
Product pricing & marketing strategy development

Both strategic product owner and tactical product owner can be distinguished, yet are inseparable—you need both for successful collaborative product discovery.

Therefore:

{{{therefore full}}}

✣ ✣ ✣

[[wish::The work is simply too much for a single product owner. Finding or training a good product owner is hard and expensive.|]]

@@ Line 6: / Line 6: @@
 |therefore in a single line=Split the single product owner into a strategic product owner and tactical product owner.
 |wish=The work is simply too much for a single {{p|product owner}}. Finding or training a good {{p|product owner}} is hard and expensive.
-|background={{trainer|Arlen Bankston}} explains:
+|background={{author|Arlen Bankston}} explains:
 {{p|strategic product owner}}s (a.k.a. Agile Product Managers) focus on '''iterative product management''':
 *Manage competing stakeholders