Wardley map

…A complex organisation in a complex, ever-evolving world.

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Pick the right investments and decide what to make, buy or outsource is a winning strategy.

There's no one-size-fits-all approach to business. Strategic frameworks can often be limiting, and what has worked well for one company may signal the beginning of the end for another.

iluli » Mike Lamb » Investing in innovation - How situational awareness can put your business on the map

Therefore:

Base your choices on a map that plots the customer visibility again its evolutionary position.

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