Five whys
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…any undertaking, entrepreneurial effort, or other collective initiative facing a tough impediment.
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Get to the root cause and fix it.
Therefore:
Ask “Why” five times and design a few experiments
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Also, see stretch and squeeze.
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Sources
- Root Cause Analysis From Juran, about the Jefferson Memorial, Washington.
- HBR » 5 Whys, Eric Ries (video 3:13)
- 5 Whys - Root Cause Analysis
- 5 Why, YouTube (funny?).
- HBR » The Power of Defining the Problem