Strategic product owner

From Pearl Language
Revision as of 15:16, 19 September 2012 by Martien (talk | contribs) (Zeroth version.)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

collaborative product discovery of a large product or product portfolio in a complex and layered organization.

✣  ✣  ✣

{{{wish full}}}

Template:Trainer explains: strategic product owners (a.k.a. Agile Product Managers) focus on iterative product management:

  • Manage competing stakeholders
  • Create strategic product vision for multi-team execution
  • Make program- and Release-level prioritization decisions
  • One per project or product family
  • Focus on Marketing Strategy and Strategic Planning
  • Spends most time in the field, facing customers and stakeholders, away from the office
  • Product vision and features, sales process, tools & collateral
  • Defining market opportunities
  • Customer acquisition & retention
  • Product pricing & marketing strategy development

Both strategic product owner and tactical product owner can be distinguished, yet are inseparable—you need both for successful collaborative product discovery.

Therefore:

{{{therefore full}}}

✣  ✣  ✣



✣  ✣  ✣

[[wish::The work is simply too much for a single product owner. Finding or training a good product owner is hard and expensive.|]]