Sense of urgency
…a big opportunity presents itself, and the change gauge shows good potential for change.
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When a person has a true sense of urgency, sparked by a significant opportunity, they are moved by that thought and feeling literally every day, and proactively look for where they might be able to take action that moves them toward the opportunity. In a faster and faster moving world, this dynamic is invaluable.
Describe and communicate a genuine, real and clear opportunity in ways that people can relate to and that draws on people’s feelings, not just their intellects—touch hearts and minds—only with this kind of positive energy at the core, significant change effort can succeed.
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|Goal||create powerful and sustainable action +|
|Pearl||Change gauge +|
|So||Describe and communicate a genuine, real and clear opportunity in ways that people can relate to and that draws on people’s feelings +|
|Wish||People are moved in sustainable action towards opportunity when they have a true sense of urgency. +|