Product portfolio
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…a complex multi-product endeavor.
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A product portfolio and its corresponding management:
- maximizes value creation, thereby increasing ROI (reducing cost, increasing effectiveness and efficiency, creating more value);
- aligns company strategy;
- reduces the overall risk level and concurrent, often competing, activities by bringing focus.
Therefore:
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In general, a comprehensive product portfolio boosts your unfair sustainable competitive advantage.
In more detail, a product portfolio:
- helps scaling agile development;
- shortens time to market due to less thrashing;
- focuses and aligns all forces;
- makes prioritization clear;
- moves the organization from a handover mindset to a “let's optimize the flow of value creation” mindset;
- structures the way of starting initiatives and new product development;
- shows a clear, broad, and visible overview of all ongoing activities, currently and in the foreseeable future;
- eliminates the struggle to complete projects within schedule;
- avoids the competition over resources (budget, people);
- causes smaller projects to be managed as part of the portfolio;
- homogenizes the type of projects included in the portfolio; more harmonization, less waste;
- increases or unveils the amount of product developers' time allocated to real product development;
- reduces the effort spent on resource allocation, and may even be eliminated when properly implemented;
- provides the right amount and level of progress data;
- helps the organization to make more informed decisions, considering the whole portfolio;
- helps coordinating the work of multiple scrum teams;
- manages cross-team risks and dependencies;
- enacts the company vision;
- handles the silos of knowledge and skills (if not already tackled by communities of practice);
- defines investment themes that drive resource allocation (also consider buy a feature and perpetual multi-voting);
- deals with “competing backlogs”;
- can be effectively carried out by merging the backlogs of different product offerings into a single backlog, and then perform backlog management on that single backlog (one backlog to rule them all);<ref name="layman vodde scaling practices" Craig Larman and Bas Vodde, Scaling Lean & Agile Development: Large, Multisite, and Offshore Product Development with Large-Scale Scrum. Boston, MA, USA. Addison-Wesley, 2010,</ref>
- uses epic-scale initiatives to express the portfolio vision in practice to guide forthcoming product releases;
- delivers minimal marketable features in a steady flow;
Forces:
- visual management provides clear understanding to all stakeholders;