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Pearls for Product

Product backlogdo the right things (a.k.a. effectiveness}Create a single ordered list of items to do, with crystal clear acceptance criteria.
Product ownerhave passion and vision develop products that people want to buy
Product visionprovide the essential direction and focus to everyoneCapture your product vision in a concise and relevant template and use it consistently and repeatedly in all your communication.
Scenarios define wishget a clear picture of what users need
User storybe crystal clear on what who wants and why so it can be build