Pivot
…you have taken a leap of faith and you are committed to your significant vision. You have been iterating towards your burning desire but results are disappointing, despite some metrics that are doing quite well.
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To avoid getting stuck in the land of the living dead.
Forces:
- some metrics are doing quite well;
- overall, results and returns disappoint;
- the more money, time, and creative energy has been sunk into an idea, the harder it is to pivot—avoid that trap;
- you value an end with pain over pain without end;
- accepting that the implementation of your idea is failing is easier when you have actionable metrics for each leap of faith;
A pivot requires to keep one foot in what you have learned so far, while making an a fundamental change in strategy in order to seek even greater validated learning.
Keep on pivoting if while your innovation accounting tells you so. You will probably need to do a series of pivots until your metrics tell you that you are on the right track and show healthy and sustainable numbers of revenue and return.
Therefore:
{{{therefore full}}}
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Strategies
- When the lifting is too heavy, consider een zoom-in pivot to refocus product development on just one successful feature of the larger whole.
- customer segment pivot to jump up your revenue and return by maximising value creation.
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