Startup’s runway

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…you are frantically working on your minimal viable product.

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Any pivot makes a fundamental change to your business strategy. The more pivots you can make for the available budget, the higher the chances on eventual success and lift off. So, you must demonstrate accelerating your pivots or risk funds being taken away from you or being replaced by someone else.

Speeding up extends your startup’s runway within a given budget. Extending the budget or cutting costs do not speed up the rate of pivots and may actually slow down the feedback loop (see ooda loop).

So you have to find ways to achieve the same amount of validated learning in a shorter time. You must speed up to lift off.


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