Difference between revisions of "Product vision"
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|theme=Agile, Lean, Scrum | |theme=Agile, Lean, Scrum | ||
|context=any endeavor where you already know your {{p|vibrant personas}}. | |context=any endeavor where you already know your {{p|vibrant personas}}. | ||
| | |goal=provide the essential direction and focus to everyone | ||
|wish=Knowing what is and is not the purpose gives focus and direction and makes choices and decisions a lot easier and facilitates flow. | |wish=Knowing what is and is not the purpose gives focus and direction and makes choices and decisions a lot easier and facilitates flow. | ||
|so=Capture your product vision in a concise and relevant template and use it consistently and repeatedly in all your communication. | |||
|wish full=Knowing what is and is not the purpose gives focus and direction and makes choices and decisions a lot easier and facilitates flow. | |||
|background={{author|Geoffry Moore}}'s Product Vision Template: | |background={{author|Geoffry Moore}}'s Product Vision Template: | ||
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:'''Unlike''' ''primary competitive alternative'' | :'''Unlike''' ''primary competitive alternative'' | ||
:'''Our product or system''' ''statement of key differentiation''. | :'''Our product or system''' ''statement of key differentiation''. | ||
|therefore=Capture your product vision in a concise and relevant template and use it consistently and repeatedly in all your communication. | |therefore full=Capture your product vision in a concise and relevant template and use it consistently and repeatedly in all your communication. | ||
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{{Source}} | {{Source}} | ||
*Geoffry Moore. | |||
Revision as of 09:25, 16 June 2013
…any endeavor where you already know your vibrant personas.
✣ ✣ ✣
Knowing what is and is not the purpose gives focus and direction and makes choices and decisions a lot easier and facilitates flow.
Geoffry Moore's Product Vision Template:
- For target customer
- Who statement of the need or opportunity
- The product or system name is a product category
- That key benefit or compelling reason to buy
- Unlike primary competitive alternative
- Our product or system statement of key differentiation.
Therefore:
Capture your product vision in a concise and relevant template and use it consistently and repeatedly in all your communication.
✣ ✣ ✣
✣ ✣ ✣
- Geoffry Moore.