Difference between revisions of "Customer segment pivot"
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|theme=Agile, Maneuver, Lean, Decide | |theme=Agile, Maneuver, Lean, Decide | ||
|context=your {{p|leap of faith}} is not reaping the return you envisioned, yet your product does fullfil the needs of a specific part of the intended audience. Your {{p|innovation accounting}} tells you that you need to {{p|pivot}}. | |context=your {{p|leap of faith}} is not reaping the return you envisioned, yet your product does fullfil the needs of a specific part of the intended audience. Your {{p|innovation accounting}} tells you that you need to {{p|pivot}}. | ||
|therefore full=Refocus all your energy to the needs of a specific, narrowed down audience. | |therefore full=Refocus all your energy to the needs of a specific, narrowed down but paying, audience while keeping the same functionality of the product. | ||
}} | }} | ||
{{Source | {{Source | ||
|source=The Lean Startup | |source=The Lean Startup | ||
|author=Eric Ries, | |author=Eric Ries, | ||
|coder=Martien van Steenbergen | |coder=Martien van Steenbergen | ||
}} | }} | ||
Latest revision as of 13:18, 24 August 2015
…your leap of faith is not reaping the return you envisioned, yet your product does fullfil the needs of a specific part of the intended audience. Your innovation accounting tells you that you need to pivot.
✣ ✣ ✣
{{{wish full}}}
Therefore:
Refocus all your energy to the needs of a specific, narrowed down but paying, audience while keeping the same functionality of the product.
✣ ✣ ✣
✣ ✣ ✣