Sprint goal

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…just before starting a new sprint.

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An energized, focused group of people makes the right choices.

A sprint goal:

  • is aligned with the product vision and product goals;
  • gives focus and direction;
  • overarches individual aspects, items and tasks;
  • is the unity of purpose for the squad for this sprint;
  • is what squads really commit to;
  • offers an opportunity;
    • to pace yourself;
    • to tap into a source of intrinsic motivation;
    • to build trust and cooperation; and
    • to self-organize;
  • gives appropriate tension—Sun Tzu, The Art of War:
    • The troops are strong and the officers weak. This is called the ‘bow unstrung’.
    • The officers are strong and the troops weak. This is called ‘dragged down’.
  • is set by the product owner, often collaboratively with whole squad;
  • gives every sprint a unique experience;
  • gives every sprint meaning;
  • sparks a great desire in the squad;
  • gives satisfaction when achieved—pat on the back;
  • in short, feels good;
  • does not imply that all items of sprint backlog need to be done—you fail when having all items ready to ship but missing the sprint goal;
  • must be smart so that you know when you've reached it;
  • is constant (i.e. does not change) during the sprint;
  • will probably change estimates and the way how you achieve the goal.

Therefore:

Set a clear goal for every sprint and pull in work that helps reach that goal.

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Examples

At the end of this sprint, we have:

  • Released a feature:
    • Get the reporting feature ready for general release.
    • Users can log-in to the site, retrieve a forgotten password, and manage their own profile.
  • Improved systemic quality:
    • The system has doubled transaction processing performance.
  • Increased buy-in and confidence from stakeholders:
    • Management is impressed with a working console.
    • We will get praise and encouragement for our progress on the product catalogue.
  • Enabled dependent groups:
    • The content team can get started, using a basic content page and agenda.
  • Tested an assumption, e.g. about user interaction:
    • Will users be willing to register before using the product features?
  • Addressed a technical risk:
    • Does the architecture enable the desired performance?”

See

Source

We have no precise plan, only a clear sense of direction. If we make an all out attempt and fail, that will tell us what to do next.
Dee Hock

To do