Difference between revisions of "Product vision"

From Pearl Language
Jump to navigation Jump to search
m (No Theme::Kanban)
m (terse/full)
Line 3: Line 3:
|theme=Agile, Lean, Scrum
|theme=Agile, Lean, Scrum
|context=any endeavor where you already know your {{p|vibrant personas}}.
|context=any endeavor where you already know your {{p|vibrant personas}}.
|wish in a single line=Knowing what is and is not the purpose gives focus and direction and makes choices and decisions a lot easier and facilitates flow.
|goal=provide the essential direction and focus to everyone
|therefore in a single line=Capture your product vision in a concise and relevant template and use it consistently and repeatedly in all your communication.
|wish=Knowing what is and is not the purpose gives focus and direction and makes choices and decisions a lot easier and facilitates flow.
|wish=Knowing what is and is not the purpose gives focus and direction and makes choices and decisions a lot easier and facilitates flow.
|so=Capture your product vision in a concise and relevant template and use it consistently and repeatedly in all your communication.
|wish full=Knowing what is and is not the purpose gives focus and direction and makes choices and decisions a lot easier and facilitates flow.
|background={{author|Geoffry Moore}}'s Product Vision Template:
|background={{author|Geoffry Moore}}'s Product Vision Template:


Line 15: Line 16:
:'''Unlike''' ''primary competitive alternative''
:'''Unlike''' ''primary competitive alternative''
:'''Our product or system''' ''statement of key differentiation''.
:'''Our product or system''' ''statement of key differentiation''.
|therefore=Capture your product vision in a concise and relevant template and use it consistently and repeatedly in all your communication.
|therefore full=Capture your product vision in a concise and relevant template and use it consistently and repeatedly in all your communication.
}}
}}


{{Source}}
{{Source}}
*Geoffry Moore.

Revision as of 09:25, 16 June 2013

…any endeavor where you already know your vibrant personas.

✣  ✣  ✣

Knowing what is and is not the purpose gives focus and direction and makes choices and decisions a lot easier and facilitates flow.

Geoffry Moore's Product Vision Template:

For target customer
Who statement of the need or opportunity
The product or system name is a product category
That key benefit or compelling reason to buy
Unlike primary competitive alternative
Our product or system statement of key differentiation.

Therefore:

Capture your product vision in a concise and relevant template and use it consistently and repeatedly in all your communication.

✣  ✣  ✣



✣  ✣  ✣









  • Geoffry Moore.