Difference between revisions of "Product vision"
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Latest revision as of 13:31, 16 June 2014
…any endeavor where you already know your vibrant personas.
✣ ✣ ✣
Knowing what is and is not the purpose gives focus and direction and makes choices and decisions a lot easier and facilitates flow.
Geoffry Moore's Product Vision Template:
- For target customer
- Who statement of the need or opportunity
- The product or system name is a product category
- That key benefit or compelling reason to buy
- Unlike primary competitive alternative
- Our product or system statement of key differentiation.
Therefore:
Capture your product vision in a concise and relevant template and use it consistently and repeatedly in all your communication.
✣ ✣ ✣
✣ ✣ ✣
Sources